Prince Charles & The Great Reset

Prince Charles & The Great Reset

The Australian Monarchist League is of the opinion that it is not appropriate for the Prince of Wales to be making comments of a political nature.

There is a lot of information and misinformation being bandied about in regard to what is called ‘The Great Reset’. It has also attracted a lot of conspiracy theories leading to attacks, particularly by Sky News, on the Prince of Wales who unveiled the movement in May 2020 on behalf of the World Economic Forum along with its director and founder Klaus Schwab.


The World Economic Forum is a private organisation founded in 1971 by Professor Schwab, a business professor at the University of Geneva, and based in Switzerland. It brings together some 3,000 business leaders, international political leaders, economists, celebrities and journalists at an annual conference in Davos, Switzerland as well as meetings around the world. Its objectives are ‘committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas’.

On the surface it appears that the Prince of Wales did nothing wrong in appearing on a World Economic Forum platform but given how close the Prince of Wales is to the throne, I do not believe that it is appropriate for him to continue to make comments which can be considered to be of a political nature whether it is about ‘The Great Reset’ or about such matters as processes to counter climate change in general. Such comments are within the purview of elected politicians not the monarch or the monarch to be.

It seems that ‘The Great Reset’ was the idea of advertising insiders grouped together under the name ‘Purpose Disruptors‘ as a creative industry/cultural movement to maintain what they consider to be positive environmental behaviours developed during lock down and embed these in society. They say, “we need to ‘reset ourselves’, ‘reset our work’ and ‘reset our impact’”.

At the same time the World Economic Forum established what it also calls ‘The Great Reset’ on the basis that the COVID-19 pandemic presents an opportunity to shape an economic recovery and the future direction of global relations, economies, and priorities. I am not aware that the two campaigns are linked but it is strange that one follows the other and obviously major advertising agencies would have influence with the World Economic Forum of which they would be a part.

The Prince of Wales made an impassioned speech at the World Economic Forum stressing the importance of using the outcome of the pandemic to reset the global economy and prioritising sustainable development without damaging the environment.

"We have a unique but rapidly shrinking window of opportunity to learn lessons and reset ourselves on a more sustainable path," said Prince Charles according to the Guardian newspaper. "We have a golden opportunity to seize something good from this crisis. Its unprecedented shockwaves may well make people more receptive to big visions of change."

He then set out a five-point plan on how to seize this opportunity which involved capturing the imagination and will of humanity, rebalancing investments to accelerate the green economy and redesigning systems and pathways to enforce carbon pricing. "There is a golden opportunity to seize something good from this crises know no borders and highlights how interdependent we are as one people sharing one planet." He continued to say: “Unless we take the action necessary and build in a greener and more inclusive and sustainable way, then we will have more and more pandemics.”

His Royal Highness also emphasized that the private sector would be the main drivers of the plan but that it will only happen if people want it.

According to the World Economic Forum, we should also adapt to the current reality by directing the market to fairer results, ensure investments are aimed at mutual progress including accelerating ecologically friendly investments, and to start a fourth industrial revolution, creating digital economic and public infrastructure.

Possibly following censorious comments on the Prince of Wales on Sunday’s Sky News television, I have received complaints from members - some resigning and others saying they will join the republican movement. Believe me, we will all be far, far worse off with a political president. Currently, you are able to make your concerns known direct to any politician or even to any member of the Royal Family, including the Prince of Wales. It is your unalienable right. Will this eventually be the case under a politician’s republic?

Accordingly, if you are concerned that the Prince of Wales is making comments of a political nature such as promoting ‘The Great Reset’, then I urge you to write as an individual to him politely expressing your concerns. The address is:

HRH the Prince of Wales
Clarence House, London, SW1A 1BA
United Kingdom

Or you can find him on Twitter or Instagram as below:





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